Google and Search Problems
Today my friend and I were looking for software that could make a trialware version of our program. We have lost the source code of the program as it was written about 3 years ago and we cannot use popular software protection systems or cut some program’s features to make a limited demo version.
We need a program that will take our executable, perform some voodoo magic and give us back an executable that will function on the user’s machine for say 14 days, or 10 launches or something like that.
While googling we have found no traces of existing of such system. Maybe we do not know exactly how to build a proper search query, as we do not how these systems are called. And I know that there are such programs. I just cannot remember them right now, so will have to search for advice in forums or in a conference.
I thought that there could be probably a big failure of many businesses using their web site and thus search engines as their very important marketing and selling channel. There is really a big gap between the minds of the professionals selling some solution and the users looking for that solution.
If you are a company selling some sort of poison killing BacteriusHlomidonados you can do just fine as long as there are many people looking for BacteriusHlomidonados. However, I am sure there are thousands (including me) looking for ‘some stuff to kill those nasty little bugs in my kitchen’. I do not know they are called ‘BacteriusHlomidonados’ and the company selling great its stuff has no idea that ‘BacteriusHlomidonados’ is in fact ‘a nasty little bug’.
Now I think of my web sites and the logs. For many years, I have been coming across really weird search queries that led people to my web site. They were weird for me, but absolutely normal for those people. The knowledge of the target audience is probably one of the most important things in online business. And what is more important, the knowledge of their language and wording.